Adapting to Change: A Comprehensive Solution for FCC’s 1:1 Consent Rule

The Federal Communications Commission (FCC) has introduced the 1:1 consent rule, emphasizing the importance of explicit consumer permission for communications. This regulation aims to enhance consumer protection and transparency in marketing practices. At Konnect Leads, we’re excited to introduce our new standard and service: Consumer Choice Consent. This innovative solution enables real-time matching of consumers with brands and publishers, allowing explicit opt-in to a limited number of partners before submitting any forms. Let’s explore three example processes that this service supports.

Process 1 – Exclusive Leads (Single Brand Selection)

When a consumer fills out a lead form, our advanced algorithm performs real-time matching to identify the most suitable advertiser for their needs. The selected advertiser is then clearly presented within the TCPA disclosure, ensuring the consumer knows exactly who they’re consenting to. By completing this opt-in process, consumers generate exclusive leads for that advertiser.

Process 2 – Multi-Brand Selections on a Single Submission Page

After providing their details and preferences, consumers are shown multiple brands that fit their criteria. They can actively select which brands they’re interested in by ticking boxes next to each brand’s name, thereby giving explicit consent. This approach allows for shared leads with clear and explicit consent for every brand involved.

Process 3 – Sequential Opt-Ins with Dedicated Brand Submission Pages

Consumers navigate through a series of pages, each focused on a different brand, allowing them to opt-in to each brand separately. This method ensures a transparent and explicit consent process for each brand, enabling both exclusive and shared customer acquisition based on consumer preferences.

Understanding Consent Verification with Verisk Marketing Solutions

Verisk Marketing Solutions addresses the challenge of consent verification through an integrated approach that works seamlessly with customer acquisition platforms like Konnect Leads. By pre-approving TCPA consent statements and instantly verifying consumer consents, we dynamically insert brand-specific consent language in real time. This approach enhances transparency, mitigates compliance risks, and supports a variety of campaign types. It not only ensures regulatory compliance but also builds trust among consumers, publishers, and brands.

Campaigns That Do Not Require Explicit Brand Consent

Some campaigns do not require explicit brand consent due to their structure or consumer interactions. Examples include:

• Inbound Calls or Click-to-Call Campaigns: Consumers directly initiate contact with a brand via phone calls or buttons.
• Branded Campaigns Hosted by Third Parties: When a landing page is branded with content from the individual brand, the consumer can give explicit consent through the provided TCPA.
• Appointment Scheduling: Consumers scheduling appointments through a brand’s site inherently consent to communication related to those appointments.
• Redirects to the Brand’s Website for Consent Collection: When consumers are directed to a brand’s site for direct consent, upfront collection on the publisher side isn’t necessary.

Campaigns That Support Explicit Brand Consent

• Exclusive Lead Generation Campaigns: Consumers directly opt-in to receive communications from a single brand, ensuring clear consent.
• Shared Lead Generation Campaigns with Multi-Brand Selections: Consumers can select and consent to multiple brands in one go, providing explicit permission for each.
• Sequential Opt-In Campaigns: This step-by-step approach allows consumers to give explicit consent to each brand separately, enhancing transparency and control.
• Call Verified Leads: Involves confirming consumer interest and consent through a follow-up call before the lead is considered qualified.
• Call Transfers/Warm Transfers: Transfers consumers directly to a brand representative after consent is given, facilitating immediate communication.
• End-to-End Branded Flow: Campaigns designed to ensure that every interaction is branded, giving consumers a cohesive experience and facilitating one-to-one explicit consent.

Conclusion

The future of compliant customer acquisition is rooted in consumer choice consent. By prioritizing one-to-one consent processes, companies can connect with higher-intent prospects while enhancing customer experiences. Konnect Leads, in partnership with Verisk Marketing Solutions, provides the essential tools to streamline these initiatives and maintain compliance with evolving regulations. It’s an exciting time for our industry, and we look forward to seeing how these developments will transform customer acquisition. For any questions or collaboration opportunities with Konnect Leads, feel free to reach out at info@konnectleads.com