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A Guide to Increasing Lead Generation with Pay Per Call Marketing
What is Pay Per Call (PPC)? Pay per call (PPC) is an advertising model in which affiliates connect marketers with qualified inbound calls from consumers who are ready to convert. Also referred to as “Click to Call”, PPC is most commonly run on a performance model with marketers paying only for qualified calls. 84% Of…
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Pay Per Call- A Beginners Guide
Introduction: The Internet has given rise to a plethora of new marketing opportunities, from pay-per-click to the endless supply of social media campaigns. But one of the most effective and valuable modes of marketing available predates the Internet era, and yet it has even more applicability today. I’m talking, of course, about Pay Per Call…